Effective Date: June 10, 2026
Last Updated: June 10, 2026
ArmGuard is a personal emergency response and emergency-notification service offered by Mississippi Alarm Inc. ("MS Alarm," "we," "us," or "our").
This Privacy Policy explains how we collect, use, disclose, store, retain, and protect information in connection with ArmGuard devices, monitoring services, customer accounts, the ArmGuard website, customer portal, billing systems, emergency-notification workflows, and related services.
By purchasing, activating, accessing, managing, or using ArmGuard, you acknowledge the practices described in this Privacy Policy.
1. Scope of This Privacy Policy
This Privacy Policy applies to information collected through:
- ArmGuard devices
- ArmGuard monitoring services
- ArmGuard customer accounts
- The ArmGuard website
- The ArmGuard customer portal
- Billing and payment systems
- Customer support interactions
- Emergency-notification workflows
- Marketing and referral programs
- Related products and services offered by MS Alarm
This Privacy Policy applies to:
- Subscribers
- Purchasers
- Device Users
- Emergency Contacts
- Caregivers
- Authorized account managers
- Website visitors
- Prospective customers
Use of ArmGuard is also governed by the applicable Terms of Service, customer agreement, order terms, checkout disclosures, and service plan terms. This Privacy Policy describes information practices only and does not limit the risk-allocation, limitation-of-liability, indemnity, warranty, arbitration, insurance, or subscriber-responsibility provisions in those agreements.
2. Information We Collect
We may collect the categories of information described below.
Account Information
We may collect:
- Name
- Address
- Email address
- Phone number
- Username
- Password or authentication records
- Verification methods
- Recovery methods
- Customer identifiers
- Service plan selections
- Legal acknowledgement records
- Support ticket messages
- Communications with us
Purchaser, Subscriber, and User Information
The person who buys or manages ArmGuard may be different from the person who wears, carries, or uses the device.
We may collect information about each of those people, including:
- Name
- Address
- Contact information
- Date of birth, if provided
- Emergency notes
- Caregiver information
- Relationship information
- Authority or consent records
Emergency Contact Information
We may collect:
- Names
- Phone numbers
- Email addresses
- Relationship information
- Contact priority
- Notes
- Other information needed to contact designated persons during an alert, support issue, account issue, or emergency-notification workflow
Device and Service Information
We may collect:
- Device identifiers
- Serial numbers
- SIM or cellular identifiers
- Activation status
- Plan status
- Battery status
- Signal or connectivity status
- Test events
- Button presses
- Alerts
- Fall-detection events
- Location events
- False-alarm records
- Service usage
- Troubleshooting data
- Dispatch notes
- Monitoring notes
- Other operational records
Location Information
ArmGuard devices and related services may collect, transmit, or process location information.
Location information may include:
- GPS coordinates
- Approximate location
- Address information
- Cellular location data
- Emergency-event location information
- Location information from the device, network, portal, browser, address records, shipping records, billing records, support interactions, or third-party service providers
Location information may be collected or used:
- When an alert is triggered
- During fall-detection events
- During testing
- When a device is activated
- When support is requested
- When required to provide or troubleshoot the service
- When otherwise permitted by law
Communications Information
We may collect:
- Emails
- Text messages
- Portal messages
- Call recordings
- Voicemail
- Chat messages
- Notices
- Consent records
- IP addresses
- User-agent information
- Device and browser data
- Cookie identifiers
- Access logs
- Fraud-prevention information
- Security logs
Payment Information
We may collect:
- Billing addresses
- Payment-method summaries
- Payment tokens
- Transaction identifiers
- Subscription status
- Invoice records
- Credit records
- Chargeback records
- Failed-payment records
- Tax information
- Recurring-billing authorization records
Full payment-card numbers and card security codes are generally processed by our payment provider rather than stored by MS Alarm.
Information From Third Parties
We may receive information from:
- Partners
- Referral sources
- Installers
- Monitoring centers
- Central stations
- Device manufacturers
- Device distributors
- Cellular providers
- Hosting providers
- Payment processors
- Communications providers
- Shipping providers
- Public safety agencies
- Emergency responders
- Family members
- Caregivers
- Emergency Contacts
- Insurers
- Other third parties involved in providing, supporting, paying for, documenting, or protecting the service
3. Consumer Health and Health-Related Information
ArmGuard may process information that may be considered health-related or consumer health data under certain laws.
This information may include:
- Fall alerts
- Requests for assistance
- Emergency event information
- Disability-related information voluntarily provided to us
- Health-related information voluntarily provided to us
- Information about falls or requests for help
- Location information associated with emergency events
- Information about vulnerable users
We use and disclose this information for:
- Service delivery
- Monitoring
- Emergency notification
- Customer support
- Billing
- Security
- Legal compliance
- Service improvement
- Protecting life, safety, property, and legal rights
MS Alarm is not a healthcare provider, and ArmGuard is not medical care, diagnosis, treatment, medical supervision, health insurance, or a substitute for 911, caregivers, assisted living, professional medical advice, or emergency responders.
Unless MS Alarm expressly agrees in a separate signed writing, MS Alarm is not acting as a HIPAA covered entity or business associate merely by providing ArmGuard.
Certain health-related apps, websites, internet-connected devices, personal health records, or related service providers may be subject to federal or state health-data or breach-notification rules even when HIPAA does not apply. MS Alarm will respond to security incidents and breach-notification obligations as required by applicable law.
4. How We Use Information
We use information to:
- Provide ArmGuard services
- Create, verify, administer, secure, bill, support, troubleshoot, and maintain accounts
- Activate and maintain devices
- Manage subscriptions
- Process alerts
- Receive, evaluate, document, and respond to device alerts
- Attempt to communicate with Users, Subscribers, Purchasers, Emergency Contacts, monitoring centers, central stations, public safety agencies, and emergency responders
- Facilitate emergency-notification procedures based on information available to us and our service providers
- Process recurring billing, activation fees, device charges, shipping fees, reactivation fees, taxes, credits, chargebacks, refunds when applicable, collections, commissions, partner attribution, and accounting records
- Send service, legal, billing, security, maintenance, support, training, renewal, cancellation, reactivation, and account notices
- Send marketing communications where permitted by law and subject to applicable opt-out rights
- Prevent, detect, investigate, and respond to fraud, misuse, unauthorized access, excessive signals, false alarms, payment disputes, security incidents, legal claims, regulatory requests, contract enforcement, and risks to customers, users, employees, partners, responders, service providers, or the public
- Improve our services
- Train and evaluate personnel and service providers
- Audit service quality
- Test systems
- Develop and maintain business records
- Perform analytics
- De-identify or aggregate data
- Comply with legal, accounting, tax, insurance, contractual, and regulatory obligations
5. Location Information and Emergency Events
ArmGuard devices may collect, transmit, and process location information to facilitate emergency-notification services.
Location information may be:
- Approximate
- Delayed
- Incomplete
- Unavailable
- Inaccurate
Location accuracy and availability may be affected by:
- Indoor use
- Buildings
- Terrain
- Weather
- Device condition
- Power level
- Cellular coverage
- Network outages
- Roaming limits
- Disabled features
- User behavior
- User error
- Third-party systems
When an alert, fall-detection event, test, support request, or other service event occurs, we and our service providers may create records that include:
- Time of alert
- Device identifier
- Account information
- User information
- Emergency Contact information
- Location information, if available
- Call recordings
- Notes
- Attempted contacts
- Dispatch information
- Responder information
- Outcome information
These records may be retained for service, billing, audit, quality, legal, insurance, compliance, and dispute-resolution purposes.
6. How Information Is Shared
We may share information as reasonably necessary to provide, monitor, support, bill for, document, protect, improve, or enforce the ArmGuard service and related MS Alarm services.
Recipients may include:
- Monitoring centers
- Central stations
- Dispatch-support providers
- Emergency Contacts
- Police
- Fire
- EMS
- Public safety answering points
- Emergency responders
- Device manufacturers
- Device distributors
- Cellular and network providers
- Platform providers
- Hosting providers
- Communications providers
- Payment processors
- Shipping providers
- Installation or service providers
- Fraud-prevention vendors
- Security vendors
- Professional advisors
- Insurers
- Collection providers
- Other service providers or subcontractors
We may share information with partners or referral sources when needed to administer a referral, promo code, attribution record, commission record, customer support handoff, compliance review, or partner-program audit. Partners may not use customer information for their own unrelated purposes unless they have a separate lawful basis and provide any required notices.
We may disclose information when we believe disclosure is required or permitted by law; to comply with subpoenas, court orders, legal process, public-safety requests, or regulatory requests; to protect life, safety, property, rights, or security; to enforce our agreements; to collect amounts owed; to investigate fraud or abuse; or to defend or pursue legal claims.
If MS Alarm is involved in a merger, acquisition, financing, corporate reorganization, sale of assets, bankruptcy, receivership, or similar transaction, customer, partner, and business information may be disclosed, transferred, or assigned as part of that transaction, subject to applicable law and reasonable confidentiality protections.
7. Service Providers and Subprocessors
MS Alarm uses third-party service providers to operate ArmGuard.
These providers may include:
- Monitoring providers
- Device manufacturers
- Device distributors
- Cellular providers
- Cloud providers
- Hosting providers
- Customer support providers
- Communications providers
- Security providers
- Analytics providers
- Payment processors
- Shipping providers
- Installation or service providers
- Professional advisors
- Insurers
- Collection providers
These providers are authorized to process information only as necessary to perform services for MS Alarm or as otherwise permitted by law.
8. Monitoring Providers, Emergency Responders, and Emergency Contacts
ArmGuard is designed to facilitate emergency notification.
To do that, we may disclose Subscriber, User, device, location, alert, Emergency Contact, health-related, access, and incident information to monitoring providers, central stations, Emergency Contacts, public safety agencies, police, fire, EMS, dispatch centers, responders, family members, caregivers, or others when we believe disclosure is reasonably necessary to provide the service, respond to an alert, protect life or safety, document an event, or comply with law.
Emergency Contacts may receive information about:
- The User
- The Subscriber
- The device
- The account
- The alert
- Location, if available
- Attempted contacts
- The need for assistance
Emergency responders may receive similar information, along with any emergency, medical, premises, access, or dispatch-related information provided to us.
We are not responsible for how public safety agencies, emergency responders, Emergency Contacts, family members, caregivers, or other third parties use or disclose information after receiving it, except to the extent applicable law provides otherwise.
9. Information About Other People
If you provide information about another person, including a device User, Subscriber, Purchaser, family member, caregiver, Emergency Contact, property owner, tenant, employee, patient, resident, or referral lead, you represent that you have the authority, permission, and legal right to provide that information to MS Alarm and to allow MS Alarm and its service providers to use and disclose it as described in this Privacy Policy and the applicable Terms of Service.
You are responsible for providing any required notices to those individuals and for keeping their information accurate and current.
Do not provide emergency-contact, User, location, health-related, or billing information for another person unless you have the right to do so.
10. Payment Information
Payment processing is handled by one or more payment providers.
We may receive and retain:
- Payment-method summaries
- Payment tokens
- Transaction identifiers
- Billing status
- Recurring-billing authorization records
- Invoices
- Credit records
- Chargeback records
- Failed-payment records
- Other payment-related information needed to operate and enforce the service
Do not send full payment-card numbers, card security codes, bank account numbers, or other highly sensitive payment information through unsecured email, text message, support tickets, or portal fields not intended for that information.
11. Cookies, Portal Logs, and Similar Technologies
The ArmGuard website and portal may use:
- Cookies
- Pixels
- Tags
- SDKs
- Local storage
- Log files
- Similar technologies
These technologies may be used to:
- Keep users signed in
- Remember preferences
- Support checkout
- Protect account security
- Prevent fraud
- Maintain audit history
- Understand portal usage
- Improve functionality
- Measure performance
You can manage cookies through your browser settings. Some portal, checkout, security, authentication, billing, or account features may not work properly if cookies or similar technologies are blocked or disabled.
12. Analytics and Service Improvement
MS Alarm may use aggregated, de-identified, or anonymized information to:
- Improve products
- Improve support
- Improve monitoring procedures
- Analyze service performance
- Improve fraud detection
- Improve customer experience
- Test systems
- Train and evaluate personnel and service providers
Such information is not used to identify individual users.
13. We Do Not Sell Personal Information or Share It for Cross-Context Behavioral Advertising
MS Alarm does not sell personal information for money.
MS Alarm does not rent, trade, or give personal information to third parties for their own unrelated marketing use.
MS Alarm does not share personal information for cross-context behavioral advertising as that term is commonly used in state privacy laws.
Operational disclosures to monitoring providers, emergency responders, Emergency Contacts, service providers, payment processors, partners for attribution, and corporate successors are not sales of personal information. Those disclosures are made to provide, support, protect, bill for, document, or transfer the service, or as otherwise permitted by law.
14. Text Messages, Calls, and Communications
By providing a mobile telephone number or other contact information, Subscriber authorizes MS Alarm and its service providers to send or make service-related, security-related, billing-related, support-related, account-related, monitoring-related, and emergency-related communications.
These communications may be sent by:
- Phone call
- Text message
- SMS
- Portal message
- Push notification
- Prerecorded message
- Automated technology
- Other available communication methods
Message frequency may vary.
Message and data rates may apply.
Consent to receive text messages is not a condition of purchase except where necessary to provide requested communications or operate the service.
Subscribers may opt out of marketing messages where permitted by law, but operational, emergency, security, legal, billing, support, monitoring, and account-related communications may still be sent.
15. Call Recording and Monitoring
Calls, signals, alerts, voice communications, audio communications, video communications, electronic communications, portal activity, and other communications with MS Alarm, monitoring centers, central stations, service providers, Emergency Contacts, or responders may be:
- Recorded
- Monitored
- Logged
- Stored
- Transcribed
- Reviewed
- Used
- Retained
for:
- Service delivery
- Dispatch
- Quality assurance
- Training
- Billing
- Audit
- Legal purposes
- Insurance purposes
- Compliance
- Dispute resolution
16. Security
We use administrative, technical, and physical safeguards designed to protect information.
These safeguards may include:
- Access controls
- Authentication systems
- Encryption where appropriate
- Vendor security controls
- Monitoring systems
- Security policies
- Employee training
- Logging
- Review procedures
No system, network, device, portal, communication pathway, or storage method can be guaranteed to be completely secure. MS Alarm does not guarantee that information will never be accessed, disclosed, altered, lost, corrupted, unavailable, or misused.
You are responsible for protecting your account credentials, devices, recovery methods, phones, computers, and communication channels.
17. Security Incidents
If MS Alarm becomes aware of a security incident involving personal information, we may investigate, mitigate, document, and provide notices as required by applicable law.
The timing and content of any notice may depend on:
- The nature of the incident
- The information involved
- Law enforcement considerations
- Contractual requirements
- Applicable legal requirements
18. Data Retention
We retain information as reasonably necessary to:
- Provide services
- Support services
- Bill for services
- Document services
- Improve services
- Protect the service
- Enforce agreements
- Maintain legal-acknowledgement history
- Maintain alert, dispatch, monitoring, call, location, device, and audit records
- Comply with law
- Resolve disputes
- Collect amounts owed
- Defend or pursue claims
- Satisfy insurance, tax, accounting, and regulatory obligations
- Preserve evidence
Examples of records that may be retained include:
- Alert records
- Monitoring records
- Dispatch records
- Call recordings
- Billing records
- Payment records
- Consent records
- Terms acceptance records
- Privacy Policy acceptance records
- Support communications
- Fraud-prevention records
- Audit logs
- Device records
- Location records
- Account records
- Cancellation records
Certain records may be retained after account closure, cancellation, data updates, or deletion requests, including billing records, legal acceptance records, support records, monitoring records, emergency event records, call recordings, fraud-prevention records, audit logs, and other records we are required or permitted to retain.
19. State Privacy Rights
Residents of certain states may have rights regarding personal information, including:
- Right to Know
- Right to Access
- Right to Correct
- Right to Delete
- Right to Data Portability
- Right to Appeal Certain Decisions
- Right to Opt Out of Certain Processing Activities
- Right to Opt Out of Targeted Advertising
- Right to Opt Out of Profiling
- Right to Opt Out of Sales or Sharing of Personal Information
MS Alarm will honor applicable privacy rights requests as required by law.
To exercise a privacy right, contact us using the information in the Contact Us section below.
We may verify your identity and authority before responding.
We will respond as required by applicable law.
We will not discriminate against you for exercising legally protected privacy rights, but some requests may affect our ability to provide the service if the requested information is needed for monitoring, billing, safety, legal, or operational purposes.
20. Do Not Track Signals
Some web browsers transmit "Do Not Track" signals.
Because there is no universally accepted standard for responding to such signals, MS Alarm does not currently respond differently to Do Not Track signals.
21. United States Services
ArmGuard is intended for users located within the United States.
If you access ArmGuard from outside the United States, you understand that information may be transferred to, processed in, and stored in the United States.
22. Children's Privacy
ArmGuard is intended for adults and accounts managed by adults.
ArmGuard is not directed to children under 13, and we do not knowingly collect personal information from children under 13 without appropriate authorization.
If you believe a child has provided personal information to us without appropriate authorization, contact us so we can review and respond.
ArmGuard should not be purchased, activated, or used for a minor unless a parent, guardian, or other legally authorized person is responsible for the account, provides required information and consent, and accepts all applicable terms.
23. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
When material changes are made, we may provide notice through:
- The website
- The customer portal
- Checkout flow
- Account notifications
- Other reasonable methods
Your continued use of ArmGuard after an updated Privacy Policy becomes effective means you accept the updated Privacy Policy to the fullest extent permitted by law.
24. Contact Us
For privacy questions, privacy requests, or account-information requests, contact MS Alarm support through the portal, or reach us at:
Mississippi Alarm Inc.
2787 South Frontage Road
Columbus, MS 39701
Lowndes County, Mississippi
Phone: 662-329-5990
Website: https://www.msalarm.com
Mississippi Alarm Inc.
Columbus, MS 39701
662-329-5990
https://www.msalarm.com